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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

From D&G to iced tea: Brands are entering their entertainment era

Jul 14, 2026

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9 min read

From D&G to iced tea: Brands are entering their entertainment era

Plus, Lawn Tennis Association set to move into venture capital investing, How IBM’s AI powers Wimbledon from hidden ‘Court 19’

Gabriella Geisinger
Gabriella Geisinger
🎙️ The AI Innovations Bringing Hasbro's Characters to Life

Jul 9, 2026

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4 min read

🎙️ The AI Innovations Bringing Hasbro's Characters to Life

In Episode 14 of The Speakeasy, we're joined by Gray Bright, Chief Creative Officer and Founder of Hasbro's Sixth Wall.

So, you want to do an anime-brand collab...

Jul 7, 2026

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8 min read

So, you want to do an anime-brand collab...

Plus, BVB launches club-branded football mode in Fortnite, and the Toy Story 5 VFX tech innovations that will shape the future of filmmaking

Gabriella Geisinger
Gabriella Geisinger
🎙️ Wimbledon's Gaming and Innovation Strategy

Jul 2, 2026

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1 min read

🎙️ Wimbledon's Gaming and Innovation Strategy

In Episode 13 of The Speakeasy, we're joined by Wimbledon's Digital Strategy & Products Lead, Chris Clements.

Inside Fox's strategy to co-create IP

Jun 30, 2026

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8 min read

Inside Fox's strategy to co-create IP

Plus, Balenciaga becomes Substack's first luxury fashion partner, and the DFL's gamification strategy

Gabriella Geisinger
Joe Condon
Gabriella Geisinger, +1
The must-know takeaways from SEG3 London 2026

Jun 23, 2026

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10 min read

The must-know takeaways from SEG3 London 2026

Five ideas that came out of SEG3 London inside.

Joe Condon
Gabriella Geisinger
Joe Condon, +1
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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