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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

How adidas are using gaming to keep girls in sports

Aug 25, 2026

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11 min read

How adidas are using gaming to keep girls in sports

Plus, inside Bain’s Gaming Report 2026, and Naruto Ninja Cards, the franchise’s first official digital cards app, launches

Gabriella Geisinger
Gabriella Geisinger
🎙️ From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP

Aug 20, 2026

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2 min read

🎙️ From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP

In Episode 19 of The Speakeasy, BBC Studios' Shelley Macintyre shares how you take a show from screen to shelf and turn a hit into a franchise that lasts generations.

Gabriella Geisinger
Gabriella Geisinger
Your average fan is using over 11 platforms per week

Aug 18, 2026

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11 min read

Your average fan is using over 11 platforms per week

Plus, the strategy behind Fortnite's new Star Wars skin activation, and LEGO launches Fan CoLab, a formal network for its creator ecosystem

Gabriella Geisinger
Gabriella Geisinger
🎙️ Racing, Roblox, and Building Fandom of Formula E

Aug 13, 2026

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2 min read

🎙️ Racing, Roblox, and Building Fandom of Formula E

Sanjay Shivaram, Brand Licensing & Retail Director of Formula E, joins Episode 18 of The Speakeasy to explain how the series expanded into games and consumer products without watering itself down, and why audience still beats every other number he reports.

Gabriella Geisinger
Gabriella Geisinger
Spider-Man & $309 million in media value

Aug 11, 2026

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9 min read

Spider-Man & $309 million in media value

Plus, Disney and TikTok announce a global short-form content-sharing deal, and Coca-Cola launches "The Club," a Premier League loyalty scheme

Gabriella Geisinger
Gabriella Geisinger
🎙️ How Ubisoft turns Video Games into Transmedia Franchises

Aug 6, 2026

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2 min read

🎙️ How Ubisoft turns Video Games into Transmedia Franchises

In Episode 17 of The Speakeasy, Ubisoft's Managing Director of Ubisoft Film & Television Hélène Juguet reveals what makes Video Games uniquely suited for franchise expansion and how to manage fan expectations.

Gabriella Geisinger
Gabriella Geisinger
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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