The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

The must-know takeaways from SEG3 London 2026

Jun 23, 2026

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10 min read

The must-know takeaways from SEG3 London 2026

Five ideas that came out of SEG3 London inside.

Joe Condon, +1

Jun 16, 2026

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8 min read

Lionsgate's Fan Club is about more than just loyalty

Plus, BBC Sport launches FIFA World Cup 3D Experience & CAA and Integrated Media Co. launch $250M creator economy rollup

Gabriella Geisinger

What World Cup fans are actually watching

Jun 9, 2026

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8 min read

What World Cup fans are actually watching

Plus, Hasbro launches AI studio that will let companies license its characters & Paramount Skydance launches Paramount Games Studio

Gabriella Geisinger

You're looking in the wrong place for the next big IP

Jun 2, 2026

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9 min read

You're looking in the wrong place for the next big IP

Plus, FIFA's Digital Football strategy & 007 First Light game launches globally

Gabriella Geisinger

May 26, 2026

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7 min read

The new TikTok deal to watch

Plus, Genius Sports' The Live Moment Effect report & Spotify and Universal Music Group announce landmark licensing agreements for fan-made covers and remixes

Gabriella Geisinger

Nearly 85% of people engage positively with this type of marketing

May 19, 2026

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7 min read

Nearly 85% of people engage positively with this type of marketing

Plus, Goalitos brings LaLiga to young fans through original sports IP & Dentsu's Entertainment for all Senses report

Gabriella Geisinger