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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

Your average fan is using over 11 platforms per week

Aug 18, 2026

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11 min read

Your average fan is using over 11 platforms per week

Plus, the strategy behind Fortnite's new Star Wars skin activation, and LEGO launches Fan CoLab, a formal network for its creator ecosystem

Gabriella Geisinger
Gabriella Geisinger
🎙️ Racing, Roblox, and Building Fandom of Formula E

Aug 13, 2026

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2 min read

🎙️ Racing, Roblox, and Building Fandom of Formula E

Sanjay Shivaram, Brand Licensing & Retail Director of Formula E, joins Episode 18 of The Speakeasy to explain how the series expanded into games and consumer products without watering itself down, and why audience still beats every other number he reports.

Gabriella Geisinger
Gabriella Geisinger
Spider-Man & $309 million in media value

Aug 11, 2026

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9 min read

Spider-Man & $309 million in media value

Plus, Disney and TikTok announce a global short-form content-sharing deal, and Coca-Cola launches "The Club," a Premier League loyalty scheme

Gabriella Geisinger
Gabriella Geisinger
🎙️ How Ubisoft turns Video Games into Transmedia Franchises

Aug 6, 2026

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2 min read

🎙️ How Ubisoft turns Video Games into Transmedia Franchises

In Episode 17 of The Speakeasy, Ubisoft's Managing Director of Ubisoft Film & Television Hélène Juguet reveals what makes Video Games uniquely suited for franchise expansion and how to manage fan expectations.

Gabriella Geisinger
Gabriella Geisinger
How AFL's creator strategy brought in 250k live viewers

Aug 4, 2026

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9 min read

How AFL's creator strategy brought in 250k live viewers

Plus, Inside China's microdama boom, and Too Lost & Roblox partner for independent music on tap in the gaming ecosystem

Gabriella Geisinger
Gabriella Geisinger
🎙️ Storytelling as Strategy: Inside Banijay Branded Entertainment

Jul 30, 2026

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2 min read

🎙️ Storytelling as Strategy: Inside Banijay Branded Entertainment

In Episode 16 of The Speakeasy, Banijay Entertainment's Carlotta Rossi Spencer reveals how the world's biggest independent production company leverages values and storytelling to deliver tangible results for brands.

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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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