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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

The risk/reward of using GenAI

May 5, 2026

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7 min read

The risk/reward of using GenAI

Plus, Webtoon partners with Genies for AI Avatars & Atlassian Williams F1 Team joins the Marvel Universe

Gabriella Geisinger
Gabriella Geisinger
YouTube's new tool to detect deepfakes

Apr 28, 2026

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8 min read

YouTube's new tool to detect deepfakes

Plus, inside the NFL draft social strategy & Toei launches games label with brand new IP

Gabriella Geisinger
Gabriella Geisinger
Not all attention is created equal

Apr 21, 2026

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6 min read

Not all attention is created equal

Plus, Formula E’s partnership with 3DClouds for Formula Legends game + The Overlap buys Mark Goldbridge's YouTube channels

Gabriella Geisinger
Gabriella Geisinger
The Era of Immersive Storytelling

Apr 16, 2026

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1 min read

The Era of Immersive Storytelling

In Episode 12 of The Speakeasy, we're joined by Nic Hill of Sawhorse Productions

Gabriella Geisinger
Gabriella Geisinger
The cost of being boring

Apr 14, 2026

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12 min read

The cost of being boring

Plus MLB's Pokémon GO expansion + Marshmello teams up with Pokémon for immersive concert series

Joe Condon
Joe Condon
How games are helping Netflix battle churn

Apr 7, 2026

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15 min read

How games are helping Netflix battle churn

Plus Publicis doubles down on sports and EnOne Ventures launches with athlete IP at its core

Joe Condon
Joe Condon
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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