The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

You're looking in the wrong place for the next big IP

Jun 2, 2026

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9 min read

You're looking in the wrong place for the next big IP

Plus, FIFA's Digital Football strategy & 007 First Light game launches globally

Gabriella Geisinger

May 26, 2026

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7 min read

The new TikTok deal to watch

Plus, Genius Sports' The Live Moment Effect report & Spotify and Universal Music Group announce landmark licensing agreements for fan-made covers and remixes

Gabriella Geisinger

Nearly 85% of people engage positively with this type of marketing

May 19, 2026

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7 min read

Nearly 85% of people engage positively with this type of marketing

Plus, Goalitos brings LaLiga to young fans through original sports IP & Dentsu's Entertainment for all Senses report

Gabriella Geisinger

What the generational divide means for building fandom

May 12, 2026

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9 min read

What the generational divide means for building fandom

Plus, EA Sports sets multiyear deal with Visa for in-game rewards and experiences, & Griffin Gaming Partners launches $100m fund for indie games with Hollywood potential

Gabriella Geisinger

May 5, 2026

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7 min read

The risk/reward of using GenAI

Plus, Webtoon partners with Genies for AI Avatars & Atlassian Williams F1 Team joins the Marvel Universe

Gabriella Geisinger

Apr 28, 2026

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8 min read

YouTube's new tool to detect deepfakes

Plus, inside the NFL draft social strategy & Toei launches games label with brand new IP

Gabriella Geisinger