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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

Supercell’s bet on AI in games

Mar 5, 2026

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2 min read

Supercell’s bet on AI in games

In Episode 9 of The Speakeasy, we explore what a healthy co-creation ecosystem looks like as fans become builders.

Gabriella Geisinger
Gabriella Geisinger
An IPs journey from shelf to silver screen

Mar 3, 2026

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16 min read

An IPs journey from shelf to silver screen

& Disney's extended partnership with Formula 1 + how short-form entertainment is building brands

Joe Condon
Gabriella Geisinger
Joe Condon, +1
How WBD integrated Looney Tunes into the Winter Olympics

Feb 24, 2026

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13 min read

How WBD integrated Looney Tunes into the Winter Olympics

& Nippon TV's launch of a micro-drama division + JioHotstar's content discovery partnership with OpenAI

Joe Condon
Gabriella Geisinger
Joe Condon, +1
The Economics of Fandom

Feb 19, 2026

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2 min read

The Economics of Fandom

In Episode 8 of The Speakeasy, we ask: is loyalty sports next big revenue driver? 🎙️

Joe Condon
Joe Condon
IP Protection is dead. Long live IP Management.

Feb 17, 2026

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14 min read

IP Protection is dead. Long live IP Management.

& why integrations are now winning over building owned worlds + three ways sports can unlock new revenue.

Joe Condon
Joe Condon
Supercell's Super Bowl ambush

Feb 10, 2026

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15 min read

Supercell's Super Bowl ambush

Plus Coca-Cola's integration into 007: First Light & Crunchyroll's launch of original games

Joe Condon
Joe Condon
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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