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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

The true cost of unreliable audience data

Sep 29, 2026

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9 min read

The true cost of unreliable audience data

Plus, VENUM and Crunchyroll unveil Jujutsu Kaisen collaboration, and Bluey collaborates with Citymapper

Gabriella Geisinger
Gabriella Geisinger
How SEGA and Netflix are expanding classic, ongoing, and new IP

Sep 22, 2026

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10 min read

How SEGA and Netflix are expanding classic, ongoing, and new IP

Plus, Overwolf Ads launches In-Game Audience Map for brands to identify what their customers play, and Fan.Live, Creator Sports Network debut live NFL visualisations on social channels

Gabriella Geisinger
Gabriella Geisinger
The gaming platform taking over the front room

Sep 15, 2026

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9 min read

The gaming platform taking over the front room

Plus, Canva's push into gaming advertising with Livewire, and Roblox reveals new creator features at RDC

Gabriella Geisinger
Gabriella Geisinger
🎙️What Makes a Brand Culturally Relevant

Sep 10, 2026

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2 min read

🎙️What Makes a Brand Culturally Relevant

In Episode 21 of The Speakeasy, we're joined by Perla Bloom, Partnerships and Sponsorships Strategy Lead, to discuss what it really takes for a brand to earn a genuine place in culture.

Gabriella Geisinger
Gabriella Geisinger
Red Bull launches Wings Cup in EA Sports FC 2027

Sep 8, 2026

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9 min read

Red Bull launches Wings Cup in EA Sports FC 2027

Plus, Genius Sports: The Companion Screen Report, and the Chicago Cubs set rom-com series Nine Innings to Love

Gabriella Geisinger
Gabriella Geisinger
69% of fans use AI, only 59% trust it

Sep 1, 2026

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7 min read

69% of fans use AI, only 59% trust it

Plus, Xbox's disc-to-digital program officially revealed & Netflix partners with Stella Artois for Season 2 of The Gentlemen

Gabriella Geisinger
Gabriella Geisinger
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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