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Dive into a collection of past posts and rediscover timeless content.
69% of fans use AI, only 59% trust it

Sep 1, 2026

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7 min read

69% of fans use AI, only 59% trust it

Plus, Xbox's disc-to-digital program officially revealed & Netflix partners with Stella Artois for Season 2 of The Gentlemen

Gabriella Geisinger
Gabriella Geisinger
🎙️ Fun, Audience, and Franchise: How Subway Surfers Made it to the Oscars

Aug 27, 2026

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2 min read

🎙️ Fun, Audience, and Franchise: How Subway Surfers Made it to the Oscars

In Episode 20 of The Speakeasy, SYBO CEO Mathias Gredal Nørvig unpacks how Subway Surfers became the most downloaded mobile game of all time.

Gabriella Geisinger
Gabriella Geisinger
How adidas are using gaming to keep girls in sports

Aug 25, 2026

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11 min read

How adidas are using gaming to keep girls in sports

Plus, inside Bain’s Gaming Report 2026, and Naruto Ninja Cards, the franchise’s first official digital cards app, launches

Gabriella Geisinger
Gabriella Geisinger
🎙️ From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP

Aug 20, 2026

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2 min read

🎙️ From Bluey to Doctor Who: How BBC Studios Grows its Iconic IP

In Episode 19 of The Speakeasy, BBC Studios' Shelley Macintyre shares how you take a show from screen to shelf and turn a hit into a franchise that lasts generations.

Gabriella Geisinger
Gabriella Geisinger
Your average fan is using over 11 platforms per week

Aug 18, 2026

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11 min read

Your average fan is using over 11 platforms per week

Plus, the strategy behind Fortnite's new Star Wars skin activation, and LEGO launches Fan CoLab, a formal network for its creator ecosystem

Gabriella Geisinger
Gabriella Geisinger
🎙️ Racing, Roblox, and Building Fandom of Formula E

Aug 13, 2026

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2 min read

🎙️ Racing, Roblox, and Building Fandom of Formula E

Sanjay Shivaram, Brand Licensing & Retail Director of Formula E, joins Episode 18 of The Speakeasy to explain how the series expanded into games and consumer products without watering itself down, and why audience still beats every other number he reports.

Gabriella Geisinger
Gabriella Geisinger
Spider-Man & $309 million in media value

Aug 11, 2026

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9 min read

Spider-Man & $309 million in media value

Plus, Disney and TikTok announce a global short-form content-sharing deal, and Coca-Cola launches "The Club," a Premier League loyalty scheme

Gabriella Geisinger
Gabriella Geisinger
🎙️ How Ubisoft turns Video Games into Transmedia Franchises

Aug 6, 2026

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2 min read

🎙️ How Ubisoft turns Video Games into Transmedia Franchises

In Episode 17 of The Speakeasy, Ubisoft's Managing Director of Ubisoft Film & Television Hélène Juguet reveals what makes Video Games uniquely suited for franchise expansion and how to manage fan expectations.

Gabriella Geisinger
Gabriella Geisinger
How AFL's creator strategy brought in 250k live viewers

Aug 4, 2026

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9 min read

How AFL's creator strategy brought in 250k live viewers

Plus, Inside China's microdama boom, and Too Lost & Roblox partner for independent music on tap in the gaming ecosystem

Gabriella Geisinger
Gabriella Geisinger
🎙️ Storytelling as Strategy: Inside Banijay Branded Entertainment

Jul 30, 2026

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2 min read

🎙️ Storytelling as Strategy: Inside Banijay Branded Entertainment

In Episode 16 of The Speakeasy, Banijay Entertainment's Carlotta Rossi Spencer reveals how the world's biggest independent production company leverages values and storytelling to deliver tangible results for brands.

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