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Dive into a collection of past posts and rediscover timeless content.
The must-know takeaways from SEG3 London 2026

Jun 23, 2026

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10 min read

The must-know takeaways from SEG3 London 2026

Five ideas that came out of SEG3 London inside.

Joe Condon
Gabriella Geisinger
Joe Condon, +1
Lionsgate's Fan Club is about more than just loyalty

Jun 16, 2026

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8 min read

Lionsgate's Fan Club is about more than just loyalty

Plus, BBC Sport launches FIFA World Cup 3D Experience & CAA and Integrated Media Co. launch $250M creator economy rollup

Gabriella Geisinger
Gabriella Geisinger
What World Cup fans are actually watching

Jun 9, 2026

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8 min read

What World Cup fans are actually watching

Plus, Hasbro launches AI studio that will let companies license its characters & Paramount Skydance launches Paramount Games Studio

Gabriella Geisinger
Gabriella Geisinger
You're looking in the wrong place for the next big IP

Jun 2, 2026

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9 min read

You're looking in the wrong place for the next big IP

Plus, FIFA's Digital Football strategy & 007 First Light game launches globally

Gabriella Geisinger
Gabriella Geisinger
The new TikTok deal to watch

May 26, 2026

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7 min read

The new TikTok deal to watch

Plus, Genius Sports' The Live Moment Effect report & Spotify and Universal Music Group announce landmark licensing agreements for fan-made covers and remixes

Gabriella Geisinger
Gabriella Geisinger
Nearly 85% of people engage positively with this type of marketing

May 19, 2026

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7 min read

Nearly 85% of people engage positively with this type of marketing

Plus, Goalitos brings LaLiga to young fans through original sports IP & Dentsu's Entertainment for all Senses report

Gabriella Geisinger
Gabriella Geisinger
What the generational divide means for building fandom

May 12, 2026

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9 min read

What the generational divide means for building fandom

Plus, EA Sports sets multiyear deal with Visa for in-game rewards and experiences, & Griffin Gaming Partners launches $100m fund for indie games with Hollywood potential

Gabriella Geisinger
Gabriella Geisinger
The risk/reward of using GenAI

May 5, 2026

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7 min read

The risk/reward of using GenAI

Plus, Webtoon partners with Genies for AI Avatars & Atlassian Williams F1 Team joins the Marvel Universe

Gabriella Geisinger
Gabriella Geisinger
YouTube's new tool to detect deepfakes

Apr 28, 2026

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8 min read

YouTube's new tool to detect deepfakes

Plus, inside the NFL draft social strategy & Toei launches games label with brand new IP

Gabriella Geisinger
Gabriella Geisinger
Not all attention is created equal

Apr 21, 2026

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6 min read

Not all attention is created equal

Plus, Formula E’s partnership with 3DClouds for Formula Legends game + The Overlap buys Mark Goldbridge's YouTube channels

Gabriella Geisinger
Gabriella Geisinger
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