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Dive into a collection of past posts and rediscover timeless content.
What World Cup fans are actually watching

Jun 9, 2026

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8 min read

What World Cup fans are actually watching

Plus, Hasbro launches AI studio that will let companies license its characters & Paramount Skydance launches Paramount Games Studio

Gabriella Geisinger
Gabriella Geisinger
You're looking in the wrong place for the next big IP

Jun 2, 2026

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9 min read

You're looking in the wrong place for the next big IP

Plus, FIFA's Digital Football strategy & 007 First Light game launches globally

Gabriella Geisinger
Gabriella Geisinger
The new TikTok deal to watch

May 26, 2026

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7 min read

The new TikTok deal to watch

Plus, Genius Sports' The Live Moment Effect report & Spotify and Universal Music Group announce landmark licensing agreements for fan-made covers and remixes

Gabriella Geisinger
Gabriella Geisinger
Nearly 85% of people engage positively with this type of marketing

May 19, 2026

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7 min read

Nearly 85% of people engage positively with this type of marketing

Plus, Goalitos brings LaLiga to young fans through original sports IP & Dentsu's Entertainment for all Senses report

Gabriella Geisinger
Gabriella Geisinger
What the generational divide means for building fandom

May 12, 2026

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9 min read

What the generational divide means for building fandom

Plus, EA Sports sets multiyear deal with Visa for in-game rewards and experiences, & Griffin Gaming Partners launches $100m fund for indie games with Hollywood potential

Gabriella Geisinger
Gabriella Geisinger
The risk/reward of using GenAI

May 5, 2026

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7 min read

The risk/reward of using GenAI

Plus, Webtoon partners with Genies for AI Avatars & Atlassian Williams F1 Team joins the Marvel Universe

Gabriella Geisinger
Gabriella Geisinger
YouTube's new tool to detect deepfakes

Apr 28, 2026

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8 min read

YouTube's new tool to detect deepfakes

Plus, inside the NFL draft social strategy & Toei launches games label with brand new IP

Gabriella Geisinger
Gabriella Geisinger
Not all attention is created equal

Apr 21, 2026

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6 min read

Not all attention is created equal

Plus, Formula E’s partnership with 3DClouds for Formula Legends game + The Overlap buys Mark Goldbridge's YouTube channels

Gabriella Geisinger
Gabriella Geisinger
The Era of Immersive Storytelling

Apr 16, 2026

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1 min read

The Era of Immersive Storytelling

In Episode 12 of The Speakeasy, we're joined by Nic Hill of Sawhorse Productions

Gabriella Geisinger
Gabriella Geisinger
The cost of being boring

Apr 14, 2026

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12 min read

The cost of being boring

Plus MLB's Pokémon GO expansion + Marshmello teams up with Pokémon for immersive concert series

Joe Condon
Joe Condon
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Where marketers go to stay plugged into the future of fandom.

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