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Dive into a collection of past posts and rediscover timeless content.
🎙️ Racing, Roblox, and Building Fandom of Formula E

Aug 13, 2026

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2 min read

🎙️ Racing, Roblox, and Building Fandom of Formula E

Sanjay Shivaram, Brand Licensing & Retail Director of Formula E, joins Episode 18 of The Speakeasy to explain how the series expanded into games and consumer products without watering itself down, and why audience still beats every other number he reports.

Gabriella Geisinger
Gabriella Geisinger
Spider-Man & $309 million in media value

Aug 11, 2026

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9 min read

Spider-Man & $309 million in media value

Plus, Disney and TikTok announce a global short-form content-sharing deal, and Coca-Cola launches "The Club," a Premier League loyalty scheme

Gabriella Geisinger
Gabriella Geisinger
🎙️ How Ubisoft turns Video Games into Transmedia Franchises

Aug 6, 2026

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2 min read

🎙️ How Ubisoft turns Video Games into Transmedia Franchises

In Episode 17 of The Speakeasy, Ubisoft's Managing Director of Ubisoft Film & Television Hélène Juguet reveals what makes Video Games uniquely suited for franchise expansion and how to manage fan expectations.

Gabriella Geisinger
Gabriella Geisinger
How AFL's creator strategy brought in 250k live viewers

Aug 4, 2026

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9 min read

How AFL's creator strategy brought in 250k live viewers

Plus, Inside China's microdama boom, and Too Lost & Roblox partner for independent music on tap in the gaming ecosystem

Gabriella Geisinger
Gabriella Geisinger
🎙️ Storytelling as Strategy: Inside Banijay Branded Entertainment

Jul 30, 2026

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2 min read

🎙️ Storytelling as Strategy: Inside Banijay Branded Entertainment

In Episode 16 of The Speakeasy, Banijay Entertainment's Carlotta Rossi Spencer reveals how the world's biggest independent production company leverages values and storytelling to deliver tangible results for brands.

Why Participation is the New Promotion

Jul 28, 2026

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9 min read

Why Participation is the New Promotion

Plus, Live Nation launches Music Festival Tycoon on Roblox, and World Athletics unveils innovation for inaugural global championships

Gabriella Geisinger
Gabriella Geisinger
🎙️ Behind the Scenes of the World’s Largest Marathon

Jul 23, 2026

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3 min read

🎙️ Behind the Scenes of the World’s Largest Marathon

In Episode 15 of The Speakeasy, London Marathon Events' CTO Bhavesh Vaghela joins the show to discuss how LME is using technology to deliver a better runner and spectator experience year-round.

What makes a good IP crossover?

Jul 21, 2026

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9 min read

What makes a good IP crossover?

Plus, ATP deepens fan connection with Spotify campaign, and WWE steps into microdramas with ReelShort partnership

Gabriella Geisinger
Gabriella Geisinger
From D&G to iced tea: Brands are entering their entertainment era

Jul 14, 2026

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9 min read

From D&G to iced tea: Brands are entering their entertainment era

Plus, Lawn Tennis Association set to move into venture capital investing, How IBM’s AI powers Wimbledon from hidden ‘Court 19’

Gabriella Geisinger
Gabriella Geisinger
🎙️ The AI Innovations Bringing Hasbro's Characters to Life

Jul 9, 2026

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4 min read

🎙️ The AI Innovations Bringing Hasbro's Characters to Life

In Episode 14 of The Speakeasy, we're joined by Gray Bright, Chief Creative Officer and Founder of Hasbro's Sixth Wall.

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