Logo
Search
Home
Archive
Authors
Subscribe

Archive

Dive into a collection of past posts and rediscover timeless content.
YouTube's new tool to detect deepfakes

Apr 28, 2026

•

8 min read

YouTube's new tool to detect deepfakes

Plus, inside the NFL draft social strategy & Toei launches games label with brand new IP

Gabriella Geisinger
Gabriella Geisinger
Not all attention is created equal

Apr 21, 2026

•

6 min read

Not all attention is created equal

Plus, Formula E’s partnership with 3DClouds for Formula Legends game + The Overlap buys Mark Goldbridge's YouTube channels

Gabriella Geisinger
Gabriella Geisinger
The Era of Immersive Storytelling

Apr 16, 2026

•

1 min read

The Era of Immersive Storytelling

In Episode 12 of The Speakeasy, we're joined by Nic Hill of Sawhorse Productions

Gabriella Geisinger
Gabriella Geisinger
The cost of being boring

Apr 14, 2026

•

12 min read

The cost of being boring

Plus MLB's Pokémon GO expansion + Marshmello teams up with Pokémon for immersive concert series

Joe Condon
Joe Condon
How games are helping Netflix battle churn

Apr 7, 2026

•

15 min read

How games are helping Netflix battle churn

Plus Publicis doubles down on sports and EnOne Ventures launches with athlete IP at its core

Joe Condon
Joe Condon
How Bandai Namco builds (and backs) its franchises

Apr 2, 2026

•

2 min read

How Bandai Namco builds (and backs) its franchises

Episode 11 of The Speakeasy: Karim Farghaly - Bandai Namco Entertainment America

Gabriella Geisinger
Gabriella Geisinger
Turning IP into lifestyle brands

Mar 31, 2026

•

12 min read

Turning IP into lifestyle brands

& fan tokens get SEC guidance in US + Altman Solon's report on sports IP monetisation

Gabriella Geisinger
Derick Tsai
Gabriella Geisinger, +1
Is this still advertising?

Mar 24, 2026

•

17 min read

Is this still advertising?

& Roblox to take a cut of brand integrations + Godzilla storms F1 with Haas

Gabriella Geisinger
Gabriella Geisinger
How Lucasfilm is evolving the Star Wars franchise

Mar 19, 2026

•

2 min read

How Lucasfilm is evolving the Star Wars franchise

In Episode 10 of The Speakeasy, we delve into how to grow, and sustain, a mega-franchise like Star Wars.

Gabriella Geisinger
Gabriella Geisinger
Netflix Japan & Baseball: when exclusivity and a national pastime collide

Mar 17, 2026

•

16 min read

Netflix Japan & Baseball: when exclusivity and a national pastime collide

& Why it matters to advertisers that 70% of UK adults now game + Premier League launches 'Last Fan Standing'

Gabriella Geisinger
Gabriella Geisinger
Load more

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

© 2026 SEG3 Ltd..
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv