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Dive into a collection of past posts and rediscover timeless content.
FIFA launches its own blockchain

May 6, 2025

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12 min read

FIFA launches its own blockchain

& MLS and Apple to stream live matches on EA Sports FC + NASCAR's use of a GenAI Reviewer to speed up development

Joe Condon
Joe Condon
Marvel's Medium Mapping

Apr 29, 2025

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15 min read

Marvel's Medium Mapping

& Charlotte Tilbury launch Genshin Impact collection + Aston Martin F1 release exclusive Rolling Stones merch

Joe Condon
Derick Tsai
Joe Condon, +1
Playstation Launch Video Game Music Concert

Apr 22, 2025

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12 min read

Playstation Launch Video Game Music Concert

& NFL partners with NetApp to develop data infrastructure capabilities + Futureverse acquire Candy Digital

Joe Condon
Joe Condon
EA Sports to integrate Lowe's into iconic titles

Apr 15, 2025

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12 min read

EA Sports to integrate Lowe's into iconic titles

& Disney's StudioLAB and Deloitte partner to use emerging tech for next-generation storytelling + YouTube animation studio Yarnhub crowdfunding to develop game

Joe Condon
Joe Condon
Roblox scale immersive advertising with Rewarded Ads

Apr 8, 2025

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15 min read

Roblox scale immersive advertising with Rewarded Ads

& Meta Step Into The Octagon with UFC + G2 Esports launches football club in Kings League

Joe Condon
Joe Condon
What will Amazon do with the James Bond Franchise?

Apr 1, 2025

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15 min read

What will Amazon do with the James Bond Franchise?

& Mentos pop off in Fortnite + NBC Universal are looking for $7m dollars per slot for the 2026 Super Bowl

Joe Condon
Derick Tsai
Jay Stuart
Joe Condon, +2
Booking.com's use of AI to drive discovery & personalisation

Mar 25, 2025

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14 min read

Booking.com's use of AI to drive discovery & personalisation

& Lincoln City FC bring in Entrepreneur-in-Residence for Innovation Lab + Discord launch Social SDK

Joe Condon
Joe Condon
IOC & Comcast partner for new digital era

Mar 18, 2025

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7 min read

IOC & Comcast partner for new digital era

& Roblox introduce Cube, a GenAI model for creating 3D & 4D content + Concacaf teams up with Marvel to launch mascot 'Volar'

Joe Condon
Joe Condon
AI's role in the Future of Media and Advertising

Mar 11, 2025

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12 min read

AI's role in the Future of Media and Advertising

& Why the Sidemen Charity game epitomises cultural relevance + the PGA Tour's latest Roblox game & Fan Forward Initiative geared towards innovation

Joe Condon
Joe Condon
PGA of America to launch Animated Sports IP Franchise

Mar 4, 2025

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17 min read

PGA of America to launch Animated Sports IP Franchise

& London Marathon invest in entertainment focused running community, Friday Night Lights + Walmart launch 'Walmart Unlimited'

Joe Condon
Joe Condon
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