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Oliver Buchannon
Brent Koning
Only 5% of media spend is going to gaming...

Jul 8, 2025

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16 min read

Only 5% of media spend is going to gaming...

& Premier League team up in 5-year deal with Microsoft as part of digital transformation + Netflix's KPop Demon Hunters shows power of music in building franchises

Joe Condon
Brent Koning
Joe Condon, +1

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