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Oliver Buchannon
Rob Whitehead
The Need to Know Learnings from SEG3 London

Jun 17, 2025

•

13 min read

The Need to Know Learnings from SEG3 London

& How to build brand loyalty in virtual worlds + LEGO & The Alan Turing Institute's research into understanding the impacts of generative AI use on children

Joe Condon
Rob Whitehead
Jay Stuart
Joe Condon, +2
To platform, or not to platform?

Jun 3, 2025

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15 min read

To platform, or not to platform?

& Sonic gets wings with Red Bull partnership & a YouTuber acquires rights to D2 of French Rugby League

Joe Condon
Rob Whitehead
Joe Condon, +1

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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