Episode 6 of The Speakeasy is now LIVE!
In this episode, we’re joined by Brent Koning - Global Head of Gaming at Dentsu, to talk about gaming’s cultural influence, and how some of the world’s biggest brands are actually integrating gaming into their media and marketing plans.
All that, plus:
Why gaming is mass media - yet still misunderstood by so many marketers
The opportunities to show up in games vs in gaming culture, and how to decide what’s best for you brand
A practical playbook for moving budget from TV, social or search into gaming
What gaming offers advertisers that traditional channels simply can’t
And a whole host more.
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📹 Watch now on YouTube
🟢 Watch now on Spotify
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