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Coca-Cola's formula for marketing in music, entertainment & culture 🎙

In Episode 3 of The Speakeasy, we're joined by Stefan Rothenbuehler - Head of Music, Entertainment & Culture Partnerships at The Coca-Cola Company to talk culture marketing, creating digital and life experiences that engage Gen Z and more.

September 11, 2025 • Estimated Reading Time: 2 minutes

The Speakeasy Returns 👋

And for Episode 3, we had the pleasure of being joined by Stefan Rothenbuehler, Director - Head of Music, Entertainment & Culture Partnerships at The Coca-Cola Company.

During our chat, we got to dive into:

  • How Coca-Cola, and their portfolio of brands decides which properties, IPs and cultural moments to get behind

  • What it takes to future-proof one of the world’s most iconic brands

  • How they’ve made Fanta central to a cultural moment in Halloween and engaged Gen Z & youth audiences

  • How they create connection by combining a mixture of digital, life and product experiences

And much more!

📹 Watch now on YouTube

🟢 Watch now on Spotify

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