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How the MLS is building fandom through innovation 🎙
In Episode 2 of The Speakeasy, we're joined by Chris Blivin, VP of Consumer Products at Major League Soccer to discuss where the league is taking its IP, their use of emerging tech and platforms to stay culturally relevant, how they plan to build fandom ahead of the 2026 World Cup, and much more!
Episode 2 of The Speakeasy has arrived! 🚨
And for the latest instalment, we’re joined by Chris Blivin - VP of Consumer Products at Major League Soccer, who looks after the league’s strategy and partnerships across gaming, collectibles & emerging technologies.
During our chat, we got to dive into:
MLS’ world first with Apple & EA – live-streaming matches straight into EAFC mobile
How the MLS is taking its IP beyond soccer and into pop culture
Their partnerships across gaming, collectibles & web3
Their fan engagement strategy around the 2026 World Cup
What tech businesses really need to know to succeed in the sports industry
Chris’ career journey from Sportfive to PGA Tour to Major League Soccer
And plenty more along the way!
📹 Watch now on YouTube
🟢 Watch now on Spotify
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