Episode 7 of The Speakeasy is now LIVE!
In this episode, we’re joined by Yuriy Yarovoy - SVP of Revenue at Medal, to talk attention - and how short-form content is changing the way games, sports, films, series and brands are discovered and grown.
Covered during the episode ⤵️
How a clip from a friend can pull someone straight into a community - no funnel required
What makes people actually want to share something - and how to build for that
Why advertising needs to move beyond impressions (and what to measure instead)
The tactics and formats smart marketers are using to build long-lasting fanbases
And a whole lot more.
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📹 Watch now on YouTube
🟢 Watch now on Spotify
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