The Speakeasy is BACK!
In this episode, we had the pleasure to sit down with Mitch Rasmussen, Senior Director of Interactive at NASCAR, to unpack how one of the world’s most tradition-rich sports is adapting for the next-generation.
During our chat, we cover:
How NASCAR approaches audience growth - particularly with youth audiences
The emerging platforms and technologies NASCAR are investing in, and the decision-making framework to evaluate new opportunities
NASCAR’s work across gaming - and how they’re tying it back to race day
Partnerships with FOX Sports, Meta and others to innovate the broadcast experience
And, naturally, plenty more along the way.
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🟢 Watch now on Spotify
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