Jul 8, 2025
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16 min read
& Premier League team up in 5-year deal with Microsoft as part of digital transformation + Netflix's KPop Demon Hunters shows power of music in building franchises
Jul 1, 2025
15 min read
& Sonic the Hedgehog partners with McLaren Racing + final learnings from SEG3 London
Jun 24, 2025
13 min read
& Midjourney is sued by Disney & Comcast + Netflix brings Squid Game to Fortnite for season 3 launch
Jun 17, 2025
& How to build brand loyalty in virtual worlds + LEGO & The Alan Turing Institute's research into understanding the impacts of generative AI use on children
Jun 10, 2025
& PGF announce 7-figure franchise sale
Jun 3, 2025
& Sonic gets wings with Red Bull partnership & a YouTuber acquires rights to D2 of French Rugby League
May 27, 2025
14 min read
& Channel 4 launches content on Spotify + Crunchyroll's report on the emotional and social drivers behind anime's global growth
May 20, 2025
& The Sidemen launch VC Fund + Red Bull launch digital collectibles for 24 races of 2025 season
May 13, 2025
+ what is the most valuable Sports IP on the planet & Ninjas in Pyjamas expand fan engagement platform with Socios
May 6, 2025
12 min read
& MLS and Apple to stream live matches on EA Sports FC + NASCAR's use of a GenAI Reviewer to speed up development
