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John Grabowski
a16z Crypto, UNiDAYS, and Chiliz drop must-read reports

Oct 22, 2024

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12 min read

a16z Crypto, UNiDAYS, and Chiliz drop must-read reports

+ LA Rams and Genius Sports launch Next Gen Stats as in-stadium highlights

The obstacles to innovation across sports are...

Oct 15, 2024

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16 min read

The obstacles to innovation across sports are...

A deep dive into PTI's report on the commercial outlook for sports brands, the EFL's launch of an innovation lab & Roblox and WPP team up for immersive advertising

Joe Condon
Joe Condon
Arsenal FC x Aries streetwear collab

Oct 8, 2024

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9 min read

Arsenal FC x Aries streetwear collab

+ Avatar: The Last Airbender RPG game is coming, and Fanatics Live acquire collectibles platform Voggt.

Lionsgate announce AI video deal with Runway

Sep 24, 2024

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12 min read

Lionsgate announce AI video deal with Runway

+ an exclusive treat for subscribers, as well as Epic Games announcing the launch of Fab & Nintendo and Pokemon are taking Palworld to court.

Immersive commerce is here, for real

Sep 10, 2024

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10 min read

Immersive commerce is here, for real

Roblox & Shopify news, Infinite Reality partner with Google, and Bored Apes on wheels

Google(-esque) Ads on Roblox, and eBay partners with The Athletic

Aug 20, 2024

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10 min read

Google(-esque) Ads on Roblox, and eBay partners with The Athletic

+ Sega reboot a retro game franchise for film

Manchester United launch fantasy game

Aug 6, 2024

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8 min read

Manchester United launch fantasy game

+ Youtube release must read report on 'fandom'

Paris 2024 in Web3 and the metaverse

Jul 23, 2024

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13 min read

Paris 2024 in Web3 and the metaverse

Is the IOC delivering on their goals?

The UK's General Election covered in... Roblox? (duh!)

Jul 9, 2024

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9 min read

The UK's General Election covered in... Roblox? (duh!)

+ Hamster Kombat is a Telegram Phenomenon, and NASCAR launches on Fortnite

Roblox is creating summer blockbusters

Jun 25, 2024

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9 min read

Roblox is creating summer blockbusters

+ OneFootball launch loyalty program on Base, and Hamster Kombat is unwelcome in Iran

The Premier League comes to Football Manager

Jun 11, 2024

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10 min read

The Premier League comes to Football Manager

+ ESPN promote the Stanley Cup with Roblox & Emily in Paris, The Game?!

What is Walmart Realm?

May 28, 2024

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9 min read

What is Walmart Realm?

+ Barbie and Hotwheels video games, and Hugo Boss XP

New Marvel for Apple Vision Pro

May 14, 2024

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9 min read

New Marvel for Apple Vision Pro

Netflix build a Roblox world, and "Poppy Playtime" is heading to the big screen.

Man City do more in Web3; Roblox and Walmart makes this official

Apr 30, 2024

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10 min read

Man City do more in Web3; Roblox and Walmart makes this official

And the Chicago Bear's introduce a hologram!

Coachella's back in Fortnite, The Masters are on the Apple Vision Pro

Apr 16, 2024

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11 min read

Coachella's back in Fortnite, The Masters are on the Apple Vision Pro

And Mysten Labs and Playtron announce a Web3 gaming device.

The Premier League are getting into VR

Apr 2, 2024

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10 min read

The Premier League are getting into VR

The NFL, MLB, and PGA TOUR are all already in.

Welcome to the SEG3 Report

Mar 19, 2024

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8 min read

Welcome to the SEG3 Report

News and insights from the intersection of sports, entertainment, gaming & emerging technology.

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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