In Episode 11 of The Speakeasy, we sit down with Karim Farghaly, SVP of Business Innovation & Licensing at Bandai Namco Entertainment America, to explore what it really takes to manage, grow, and future-proof some of the most iconic IP in gaming and entertainment.
Covered during the episode ⤵️
The framework Bandai Namco has put in place to decide whether to build, buy or partner to drive growth - and where the best deal flow is actually coming from
What it takes to keep a 45-year-old IP like PAC-MAN culturally relevant without losing what makes it iconic
How UGC and emerging platforms are changing their franchise strategy - from creation through to long-term management
What’s actually giving companies a competitive edge in gaming today
And much more on what it takes to build, sustain and expand a franchise over generations.
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