Jul 21, 2026
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9 min read
Plus, ATP deepens fan connection with Spotify campaign, and WWE steps into microdramas with ReelShort partnership
Jul 14, 2026
Plus, Lawn Tennis Association set to move into venture capital investing, How IBM’s AI powers Wimbledon from hidden ‘Court 19’
Jul 7, 2026
8 min read
Plus, BVB launches club-branded football mode in Fortnite, and the Toy Story 5 VFX tech innovations that will shape the future of filmmaking
Jun 30, 2026
Plus, Balenciaga becomes Substack's first luxury fashion partner, and the DFL's gamification strategy
Jun 23, 2026
10 min read
Five ideas that came out of SEG3 London inside.
Jun 16, 2026
Plus, BBC Sport launches FIFA World Cup 3D Experience & CAA and Integrated Media Co. launch $250M creator economy rollup
Jun 9, 2026
Plus, Hasbro launches AI studio that will let companies license its characters & Paramount Skydance launches Paramount Games Studio
Jun 2, 2026
Plus, FIFA's Digital Football strategy & 007 First Light game launches globally
May 26, 2026
7 min read
Plus, Genius Sports' The Live Moment Effect report & Spotify and Universal Music Group announce landmark licensing agreements for fan-made covers and remixes
May 19, 2026
Plus, Goalitos brings LaLiga to young fans through original sports IP & Dentsu's Entertainment for all Senses report
May 12, 2026
Plus, EA Sports sets multiyear deal with Visa for in-game rewards and experiences, & Griffin Gaming Partners launches $100m fund for indie games with Hollywood potential
May 5, 2026
Plus, Webtoon partners with Genies for AI Avatars & Atlassian Williams F1 Team joins the Marvel Universe
Apr 28, 2026
Plus, inside the NFL draft social strategy & Toei launches games label with brand new IP
Apr 21, 2026
6 min read
Plus, Formula E’s partnership with 3DClouds for Formula Legends game + The Overlap buys Mark Goldbridge's YouTube channels
Apr 16, 2026
1 min read
In Episode 12 of The Speakeasy, we're joined by Nic Hill of Sawhorse Productions
Apr 2, 2026
2 min read
Episode 11 of The Speakeasy: Karim Farghaly - Bandai Namco Entertainment America
Mar 31, 2026
12 min read
& fan tokens get SEC guidance in US + Altman Solon's report on sports IP monetisation
Mar 24, 2026
17 min read
& Roblox to take a cut of brand integrations + Godzilla storms F1 with Haas
Mar 19, 2026
In Episode 10 of The Speakeasy, we delve into how to grow, and sustain, a mega-franchise like Star Wars.
Mar 17, 2026
16 min read
& Why it matters to advertisers that 70% of UK adults now game + Premier League launches 'Last Fan Standing'
Mar 10, 2026
14 min read
& Arsenal launches app to house original content & experiences + can solely AI-made content be copyrighted?
Mar 5, 2026
In Episode 9 of The Speakeasy, we explore what a healthy co-creation ecosystem looks like as fans become builders.
Mar 3, 2026
& Disney's extended partnership with Formula 1 + how short-form entertainment is building brands
Feb 24, 2026
13 min read
& Nippon TV's launch of a micro-drama division + JioHotstar's content discovery partnership with OpenAI
