In this episode of The Speakeasy, Elizabeth Walker, Director of Marketing and Publishing at Industrial Light & Magic (ILM) and Lucasfilm, delves into the art of franchise building — and what it really takes to keep a beloved IP feeling alive, relevant, and growing across generations and platforms.
Covered during the episode ⤵️
How to turn a great piece of IP into a fully-fledged franchise
The art of balancing core fans' needs while engaging new ones
How to expand IP into new formats in a way fans will actually embrace
How they’ve used emerging tech and platforms to help fans further immerse themselves in the IP
For more on what it takes to build, sustain, and expand a franchise over generations, watch or listen now ⤵️
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