Episode 12 of The Speakeasy is now LIVE - with Nic Hill, Co-Founder & Chief Innovation Officer at Sawhorse Productions in the seat.
Drawing on Sawhorse's work with the likes of NBCUniversal, Walmart, Netflix, Warner Bros. and more, we break down what it takes to build brand experiences inside platforms like Roblox, Fortnite, Rec Room and beyond.
We also get into the most common hurdles that brands fall down at, and the journey towards gaming becoming an integral part of a brands marketing mix.
Also covered during the episode ⤵️
How to decide between building your own experience vs integrating into an existing world
The development process, and balancing brand guidelines with audience expectations to make sure you deliver fun gameplay
The design decisions behind the How to Train Your Dragon experience - and how studios are using platforms like Roblox and Fortnite to drive audiences to the movies
And plenty more.
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📹 Watch now on YouTube
🟢 Watch now on Spotify
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