If Episode 7 of The Speakeasy was all about attention, Episode 8 is about what happens once you have it.
Dominic Carbonaro (Ava Labs) and John Timoney-Gomez (UpTop) were our guests as we talk fandom - and how loyalty programs are becoming a core pillar of long-term revenue growth.
Covered during the episode ⤵️
The first steps teams should take when rethinking loyalty (and the common traps to avoid)
What fans actually value beyond giveaways & discounts
How the Cleveland Cavaliers are linking digital and in-arena touchpoints into one connected journey
What blockchain changes in loyalty infrastructure - and what it doesn’t
and plenty more.
So if you’re thinking about how to build relationships that last beyond matchday, this one is for you!
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