& Roblox game Grow a Garden gets film adaptation + G2 Esports launch webcomic series
What are the strategies, strengths and similarities?
& EA partners with Stability.ai to co-develop AI models, tools and workflows + Netflix share report on how and why Gen Z and Millennial audiences stream - and what it all means for advertisers
& FIFA partner with Football Manager ahead of 2026 World Cup + General Intuition raise $134m to train AI agents on video game clips
& Netflix launch co-op party games for TV with Tetris, LEGO and more + Google & NBCU to bring interactive experiences to LA28
& International Olympic Committee announces long-term licensing agreement with SEGA for Sonic the Hedgehog + NHL releases Puck Rush game on motion-based console Nex Playground
& the latest announcements from Roblox Developer Conference + Supercell & SYBO launch crossover between Subway Surfers and Brawl Stars
& Coca-Cola partners Fanta with Universal Pictures & Blumhouse for Halloween promotion + Ligue 1 release mobile game "FC McDo" with McDonald's
& Bundesliga partner with Sky Sports, BBC Sport, Amazon Prime & creators for UK&I market + ATP Tour teams up with TikTok to create Gen Z focused tennis content
& Interscope Records bring Lady Gaga to Roblox for Dress to Impress integration + Supercell launch AI Innovation Lab
