& Video Games are boosting interest in real-life sports + Netflix launches 'Moments'
and The R&A teams up with Topgolf + Unilever tripling their gaming investment over 3 years
& Disney launches ESPN Football Island on Fortnite + Nintendo brings back some nostalgic tunes with Nintendo Music
& the Harris & Walz campaign releases Fortnite map called Freedom Town USA & Cleveland Cavaliers launch new rewards program
A deep dive into PTI's report on the commercial outlook for sports brands, the EFL's launch of an innovation lab & Roblox and WPP team up for immersive advertising
+ Major League Baseball's Virtual Ballpark plays host to Bored Ape's & California mandates storefronts be clear on game purchases
& McDonalds bring Genshin Impact to the USA + Australian Open launch challenge for schools on Minecraft
& Polkadot partner with Inter Miami + NASCAR experiment with GenAI
& LEGO and Nike unite for creative play + GEEIQ release The State of Virtual Brand Experiences III
& Disney reveals Fortnite plans at D23 event + LUSH comes to Minecraft