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The Speakeasy Podcast is LIVE! 🎙
S1. Ep1. Lisa Willett - Inside Roblox: Growing the World's Largest Gaming Platform
The Speakeasy Podcast is LIVE! 🎙
After years of hosting shows in LA & London, and many a SEG3 Report, lots of you have been asking us:
When is the podcast coming?
Well, the doors are now open to The Speakeasy! 🍸
The who’s who of sports, entertainment & gaming will be joining us to share their stories, and the strategies, platforms & tech they’re using to build fandom, drive innovation & fuel growth.
And of course, we’re kicking things off with a bang 👇
🎧 S1. Ep1. Lisa Willett - Inside Roblox: Growing the World's Largest Gaming Platform
Lisa Willett - Senior Director of Global Partnerships at Roblox, oversees multiple sectors including Sports & Music, and shares some golden tips about how to best leverage the platform (which now has over 100M DAUs!) to build fandom with youth audiences, and much more.
During our chat, we got to discuss:
Lisa’s journey from entertainment to tech and now games, and the convergence of these industries
The entry point for brands into the Roblox ecosystem, and the role of dev studios
The solutions that the platform now offers for brands and IP - from advertising, integrations, licensing and more
How they’re delivering on brand safety, measurement and ROI
The creator economy on Roblox, and how it’s becoming more professionalised
Best practices of how to build fandom with youth audiences
And much more…
📹 Watch now on YouTube
🟢 Watch now on Spotify
🎬 Filmed at the incredible Sky Guild Gaming Centre in the Ginx TV Studio
Thanks so much for watching or listening along. Be sure to subscribe, follow & review the show on your chosen platform to support what we’re doing.
If you have any feedback on this episode, thoughts on what you’d like to see covered in future shows, or guests you think we should consider to have on, drop us a message via the button below.
We’d love to hear from you!