The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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Landmark ruling for IP owners on AI training

& the latest announcements from Roblox Developer Conference + Supercell & SYBO launch crossover between Subway Surfers and Brawl Stars

Joe Condon

Sep 02, 2025

The key to growth (straight from Google)

& Coca-Cola partners Fanta with Universal Pictures & Blumhouse for Halloween promotion + Ligue 1 release mobile game "FC McDo" with McDonald's

Joe Condon

Aug 28, 2025

How the MLS is building fandom through innovation 🎙

In Episode 2 of The Speakeasy, we're joined by Chris Blivin, VP of Consumer Products at Major League Soccer to discuss where the league is taking its IP, their use of emerging tech and platforms to stay culturally relevant, how they plan to build fandom ahead of the 2026 World Cup, and much more!

Aug 26, 2025

Fashion, The NFL & Influencing Culture

& Bundesliga partner with Sky Sports, BBC Sport, Amazon Prime & creators for UK&I market + ATP Tour teams up with TikTok to create Gen Z focused tennis content

Joe Condon

Aug 19, 2025

Hershey's secret to Culture Marketing

& Interscope Records bring Lady Gaga to Roblox for Dress to Impress integration + Supercell launch AI Innovation Lab

Joe Condon

Aug 14, 2025

The Speakeasy Podcast is LIVE! 🎙

S1. Ep1. Lisa Willett - Inside Roblox: Growing the World's Largest Gaming Platform

Joe Condon

Aug 12, 2025

A podcast acquires LaLiga rights?!

& City Football Group launch StickerBook Roblox experience + Paramount locks in 7-year, $7.7 billion deal with TKO for UFC rights

Joe Condon

Aug 05, 2025

ITV to air Roblox-inspired animated series

& Red Bull Studios secure multi-year financing to produce sports documentaries & ATP Tour + Trace launch Collect: It All Adds Up

Joe Condon

Jul 29, 2025

Travis Kelce's interactive Grow a Garden appearance

& PGA Tour double down on content innovation + Formula E & Marvel Studios partner for Fantastic Four London E-Prix

Joe Condon

Jul 22, 2025

Ad Fatigue? Gaming Is Here to Fix That

& Roblox officially launches 'License Manager' for IP owners + Burnley FC & X to produce original content series for the platform

Joe Condon

Jul 15, 2025

Lancashire Cricket launches animated series

& MrBeast's Feastables partners with Formula E & Google launches entertainment division

Joe Condon

Jul 08, 2025

Only 5% of media spend is going to gaming...

& Premier League team up in 5-year deal with Microsoft as part of digital transformation + Netflix's KPop Demon Hunters shows power of music in building franchises