The SEG3 Report

The SEG3 Report

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Fans, Culture & Consumer Crypto 🎙

Fans, Culture & Consumer Crypto 🎙

In Ep. 4 of The Speakeasy, we're joined by Michael Lee - Co-Founder & CEO of Abstract, to talk corporate innovation, consumer crypto, how to use web3 to enhance fandom, Oracle Red Bull Racing's 'In the Moment' collectibles and more.

Epic Games Unveils New Updates For Fortnite Creators

Epic Games Unveils New Updates For Fortnite Creators

Plus... Report states TV adaptations of video games are generating strong player increases and Netflix & AB InBev reveal new partnership.

Ben Page
Ben Page
The Storytelling Opportunities Sports Is Still Missing

The Storytelling Opportunities Sports Is Still Missing

& Amazon launches 'Prime Vision' & more than a third of UK sports rights holders anticipate third-party investment.

Ben Page
Derick Tsai
Ben Page, +1
Coca-Cola's formula for marketing in music, entertainment & culture 🎙

Coca-Cola's formula for marketing in music, entertainment & culture 🎙

In Episode 3 of The Speakeasy, we're joined by Stefan Rothenbuehler - Head of Music, Entertainment & Culture Partnerships at The Coca-Cola Company to talk culture marketing, creating digital and life experiences that engage Gen Z and more.

Landmark ruling for IP owners on AI training

Landmark ruling for IP owners on AI training

& the latest announcements from Roblox Developer Conference + Supercell & SYBO launch crossover between Subway Surfers and Brawl Stars

Joe Condon
Joe Condon
The key to growth (straight from Google)

The key to growth (straight from Google)

& Coca-Cola partners Fanta with Universal Pictures & Blumhouse for Halloween promotion + Ligue 1 release mobile game "FC McDo" with McDonald's

Joe Condon
Joe Condon
How the MLS is building fandom through innovation 🎙

How the MLS is building fandom through innovation 🎙

In Episode 2 of The Speakeasy, we're joined by Chris Blivin, VP of Consumer Products at Major League Soccer to discuss where the league is taking its IP, their use of emerging tech and platforms to stay culturally relevant, how they plan to build fandom ahead of the 2026 World Cup, and much more!

Fashion, The NFL & Influencing Culture

Fashion, The NFL & Influencing Culture

& Bundesliga partner with Sky Sports, BBC Sport, Amazon Prime & creators for UK&I market + ATP Tour teams up with TikTok to create Gen Z focused tennis content

Joe Condon
Joe Condon
Hershey's secret to Culture Marketing

Hershey's secret to Culture Marketing

& Interscope Records bring Lady Gaga to Roblox for Dress to Impress integration + Supercell launch AI Innovation Lab

Joe Condon
Joe Condon
The Speakeasy Podcast is LIVE! 🎙

The Speakeasy Podcast is LIVE! 🎙

S1. Ep1. Lisa Willett - Inside Roblox: Growing the World's Largest Gaming Platform

Joe Condon
Joe Condon
A podcast acquires LaLiga rights?!

A podcast acquires LaLiga rights?!

& City Football Group launch StickerBook Roblox experience + Paramount locks in 7-year, $7.7 billion deal with TKO for UFC rights

Joe Condon
Joe Condon
ITV to air Roblox-inspired animated series

ITV to air Roblox-inspired animated series

& Red Bull Studios secure multi-year financing to produce sports documentaries & ATP Tour + Trace launch Collect: It All Adds Up

Joe Condon
Joe Condon
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