The SEG3 Report
Guiding marketers and innovators on the intersection of sports, entertainment, gaming and emerging technology
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& Why the Sidemen Charity game epitomises cultural relevance + the PGA Tour's latest Roblox game & Fan Forward Initiative geared towards innovation
& London Marathon invest in entertainment focused running community, Friday Night Lights + Walmart launch 'Walmart Unlimited'
& Meta launches $50M Creator Fund for Horizon + Aston Villa & Socios launch digital collectibles for 150th anniversary
& NASCAR announces year-long presence in Driving Empire + GEEIQ release 2025 Brands in Gaming & Virtual Worlds Report
& Klarna to integrate crypto ahead of IPO + Ramdam's eBook on UGC ads role in game marketing
& Roblox releases sports whitepaper + Alo Yoga's use of Proof of Attendance Protocol's to merge IRL & digital experiences
& legacy franchise sequels top 2024 Box Office + Banijay Entertainment developing cloud-first content ecosystem with base & AWS
& the Bundesliga becomes the first European football league to enter Roblox + a breakdown of Matthew Ball's 'Gaming 2025' Report
& NBA announces Dynamic Badges to reward fandom + Differin' launches 'Level Up Lobby' on Roblox
& Sonic the Hedgehog 3 takes franchise past $1 billion in Box Office revenue + Paris Saint-Germain ends partnership with Talon Esports
& Lionel Messi's Animated Series and Fortnite skin + Pokemon and Aardman collaboration for stop-motion animation coming in 2027
& NBA 2K partners with TNT Sports and Genius for alternate broadcast + the Premier League & Rezzil launch VR game
