The SEG3 Report
Guiding marketers and innovators on the intersection of sports, entertainment, gaming and emerging technology.
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& Midjourney is sued by Disney & Comcast + Netflix brings Squid Game to Fortnite for season 3 launch
& How to build brand loyalty in virtual worlds + LEGO & The Alan Turing Institute's research into understanding the impacts of generative AI use on children
& how the League of Legends IP scales across platforms and generations + PGF announce 7-figure franchise sale
& Sonic gets wings with Red Bull partnership & a YouTuber acquires rights to D2 of French Rugby League
& Channel 4 launches content on Spotify + Crunchyroll's report on the emotional and social drivers behind anime's global growth
& The Sidemen launch VC Fund + Red Bull launch digital collectibles for 24 races of 2025 season
+ what is the most valuable Sports IP on the planet & Ninjas in Pyjamas expand fan engagement platform with Socios
& MLS and Apple to stream live matches on EA Sports FC + NASCAR's use of a GenAI Reviewer to speed up development
& Charlotte Tilbury launch Genshin Impact collection + Aston Martin F1 release exclusive Rolling Stones merch
& NFL partners with NetApp to develop data infrastructure capabilities + Futureverse acquire Candy Digital
& Disney's StudioLAB and Deloitte partner to use emerging tech for next-generation storytelling + YouTube animation studio Yarnhub crowdfunding to develop game
& Meta Step Into The Octagon with UFC + G2 Esports launches football club in Kings League
