The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Connect

Sports, Entertainment and Games Share the Same DNA

What are the strategies, strengths and similarities?

Joe Condon, +1

Oct 28, 2025

Even in a recession, fans won't quit this

& EA partners with Stability.ai to co-develop AI models, tools and workflows + Netflix share report on how and why Gen Z and Millennial audiences stream - and what it all means for advertisers

Joe Condon

Oct 21, 2025

How clipping is helping Lionsgate market movies

& FIFA partner with Football Manager ahead of 2026 World Cup + General Intuition raise $134m to train AI agents on video game clips

Joe Condon

Oct 14, 2025

89% of consumers took action after seeing sports content on Meta - here's why

& Netflix launch co-op party games for TV with Tetris, LEGO and more + Google & NBCU to bring interactive experiences to LA28

Joe Condon

Oct 07, 2025

87% of fans celebrate their passions this way...

& International Olympic Committee announces long-term licensing agreement with SEGA for Sonic the Hedgehog + NHL releases Puck Rush game on motion-based console Nex Playground

Joe Condon

Sep 30, 2025

Spotify Targeting IP Violations on Platform Through Greater AI Protections

Plus, over half of UK population uncomfortable with the idea of brands using AI influencers & NBCUniversal's gaming & experiential strategy for launching Gabby's Dollhouse movie

Ben Page

Sep 25, 2025

Fans, Culture & Consumer Crypto 🎙

In Ep. 4 of The Speakeasy, we're joined by Michael Lee - Co-Founder & CEO of Abstract, to talk corporate innovation, consumer crypto, how to use web3 to enhance fandom, Oracle Red Bull Racing's 'In the Moment' collectibles and more.

Sep 23, 2025

Epic Games Unveils New Updates For Fortnite Creators

Plus... Report states TV adaptations of video games are generating strong player increases and Netflix & AB InBev reveal new partnership.

Ben Page

Sep 16, 2025

The Storytelling Opportunities Sports Is Still Missing

& Amazon launches 'Prime Vision' & more than a third of UK sports rights holders anticipate third-party investment.

Ben Page, +1

Sep 11, 2025

Coca-Cola's formula for marketing in music, entertainment & culture 🎙

In Episode 3 of The Speakeasy, we're joined by Stefan Rothenbuehler - Head of Music, Entertainment & Culture Partnerships at The Coca-Cola Company to talk culture marketing, creating digital and life experiences that engage Gen Z and more.