The SEG3 Report
Guiding marketers and innovators on the intersection of sports, entertainment, gaming and emerging technology.
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& Interscope Records bring Lady Gaga to Roblox for Dress to Impress integration + Supercell launch AI Innovation Lab
S1. Ep1. Lisa Willett - Inside Roblox: Growing the World's Largest Gaming Platform
& City Football Group launch StickerBook Roblox experience + Paramount locks in 7-year, $7.7 billion deal with TKO for UFC rights
& Red Bull Studios secure multi-year financing to produce sports documentaries & ATP Tour + Trace launch Collect: It All Adds Up
& PGA Tour double down on content innovation + Formula E & Marvel Studios partner for Fantastic Four London E-Prix
& Roblox officially launches 'License Manager' for IP owners + Burnley FC & X to produce original content series for the platform
& MrBeast's Feastables partners with Formula E & Google launches entertainment division
& Premier League team up in 5-year deal with Microsoft as part of digital transformation + Netflix's KPop Demon Hunters shows power of music in building franchises
& Sonic the Hedgehog partners with McLaren Racing + final learnings from SEG3 London
& Midjourney is sued by Disney & Comcast + Netflix brings Squid Game to Fortnite for season 3 launch
& How to build brand loyalty in virtual worlds + LEGO & The Alan Turing Institute's research into understanding the impacts of generative AI use on children
& PGF announce 7-figure franchise sale
