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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

🎙️ How to be discovered in 2026

Feb 5, 2026

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2 min read

🎙️ How to be discovered in 2026

In Episode 7 of The Speakeasy, we sit with Yuriy Yarovoy - SVP of Revenue at Medal - to talk about discovery, capturing attention and how to build connection in a world where most content gets ignored.

Joe Condon
Joe Condon
Puma lets fans design Marseille’s next kit using AI

Feb 3, 2026

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17 min read

Puma lets fans design Marseille’s next kit using AI

Plus The Premier League's Dribble Dash Roblox experience, Google's Genie world model, and the launch of SEG3 London 2026

Joe Condon
Joe Condon
The golden age for discovery is earlier than you think

Jan 27, 2026

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18 min read

The golden age for discovery is earlier than you think

Why Gen Z & A fandoms are fluid + YouTube-first BBC shows and Fanatics’ entertainment push

Joe Condon
Joe Condon
🎙️ A Guide to Gaming for Marketers

Jan 22, 2026

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2 min read

🎙️ A Guide to Gaming for Marketers

In Episode 6 of The Speakeasy, we're joined by Brent Koning - Global Head of Gaming at dentsu

Joe Condon
Joe Condon
One point. One million dollars.

Jan 20, 2026

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9 min read

One point. One million dollars.

Inside the Australian Open’s 1 Point Slam and the power of format-led innovation

Joe Condon
Joe Condon
It's a creators world now

Jan 13, 2026

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15 min read

It's a creators world now

Why 76% of sports fans are still anonymous, how FOX is funding creators and why Goalhanger are acquiring Premier League archive rights

Joe Condon
Joe Condon
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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