The SEG3 Report
Guiding marketers and innovators on the intersection of sports, entertainment, gaming and emerging technology
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& Video Games are boosting interest in real-life sports + Netflix launches 'Moments'
and The R&A teams up with Topgolf + Unilever tripling their gaming investment over 3 years
& Disney launches ESPN Football Island on Fortnite + Nintendo brings back some nostalgic tunes with Nintendo Music
& the Harris & Walz campaign releases Fortnite map called Freedom Town USA & Cleveland Cavaliers launch new rewards program
+ LA Rams and Genius Sports launch Next Gen Stats as in-stadium highlights
A deep dive into PTI's report on the commercial outlook for sports brands, the EFL's launch of an innovation lab & Roblox and WPP team up for immersive advertising
+ Avatar: The Last Airbender RPG game is coming, and Fanatics Live acquire collectibles platform Voggt.
+ Major League Baseball's Virtual Ballpark plays host to Bored Ape's & California mandates storefronts be clear on game purchases
+ an exclusive treat for subscribers, as well as Epic Games announcing the launch of Fab & Nintendo and Pokemon are taking Palworld to court.
& McDonalds bring Genshin Impact to the USA + Australian Open launch challenge for schools on Minecraft
Roblox & Shopify news, Infinite Reality partner with Google, and Bored Apes on wheels
& Polkadot partner with Inter Miami + NASCAR experiment with GenAI
