The SEG3 Report
Where marketers go to stay plugged into the future of fandom.
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& NBA, ESPN & Disney gear up for the return of animated broadcasts + IMG release Digital Trends Report 2026
& Roblox launches self-serve IP licensing + RuneScape removes microtransactions after community vote
& Roblox game Grow a Garden gets film adaptation + G2 Esports launch webcomic series
What are the strategies, strengths and similarities?
& EA partners with Stability.ai to co-develop AI models, tools and workflows + Netflix share report on how and why Gen Z and Millennial audiences stream - and what it all means for advertisers
& FIFA partner with Football Manager ahead of 2026 World Cup + General Intuition raise $134m to train AI agents on video game clips
& Netflix launch co-op party games for TV with Tetris, LEGO and more + Google & NBCU to bring interactive experiences to LA28
& International Olympic Committee announces long-term licensing agreement with SEGA for Sonic the Hedgehog + NHL releases Puck Rush game on motion-based console Nex Playground
Plus, over half of UK population uncomfortable with the idea of brands using AI influencers & NBCUniversal's gaming & experiential strategy for launching Gabby's Dollhouse movie
In Ep. 4 of The Speakeasy, we're joined by Michael Lee - Co-Founder & CEO of Abstract, to talk corporate innovation, consumer crypto, how to use web3 to enhance fandom, Oracle Red Bull Racing's 'In the Moment' collectibles and more.
Plus... Report states TV adaptations of video games are generating strong player increases and Netflix & AB InBev reveal new partnership.
& Amazon launches 'Prime Vision' & more than a third of UK sports rights holders anticipate third-party investment.
