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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

How WBD integrated Looney Tunes into the Winter Olympics

Feb 24, 2026

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13 min read

How WBD integrated Looney Tunes into the Winter Olympics

& Nippon TV's launch of a micro-drama division + JioHotstar's content discovery partnership with OpenAI

Joe Condon
Gabriella Geisinger
Joe Condon, +1
The Economics of Fandom

Feb 19, 2026

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2 min read

The Economics of Fandom

In Episode 8 of The Speakeasy, we ask: is loyalty sports next big revenue driver? 🎙️

Joe Condon
Joe Condon
IP Protection is dead. Long live IP Management.

Feb 17, 2026

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14 min read

IP Protection is dead. Long live IP Management.

& why integrations are now winning over building owned worlds + three ways sports can unlock new revenue.

Joe Condon
Joe Condon
Supercell's Super Bowl ambush

Feb 10, 2026

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15 min read

Supercell's Super Bowl ambush

Plus Coca-Cola's integration into 007: First Light & Crunchyroll's launch of original games

Joe Condon
Joe Condon
🎙️ How to be discovered in 2026

Feb 5, 2026

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2 min read

🎙️ How to be discovered in 2026

In Episode 7 of The Speakeasy, we sit with Yuriy Yarovoy - SVP of Revenue at Medal - to talk about discovery, capturing attention and how to build connection in a world where most content gets ignored.

Joe Condon
Joe Condon
Puma lets fans design Marseille’s next kit using AI

Feb 3, 2026

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17 min read

Puma lets fans design Marseille’s next kit using AI

Plus The Premier League's Dribble Dash Roblox experience, Google's Genie world model, and the launch of SEG3 London 2026

Joe Condon
Joe Condon
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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