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The SEG3 Report

The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

Articles

How Bandai Namco builds (and backs) its franchises

Apr 2, 2026

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2 min read

How Bandai Namco builds (and backs) its franchises

Episode 11 of The Speakeasy: Karim Farghaly - Bandai Namco Entertainment America

Gabriella Geisinger
Gabriella Geisinger
Turning IP into lifestyle brands

Mar 31, 2026

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12 min read

Turning IP into lifestyle brands

& fan tokens get SEC guidance in US + Altman Solon's report on sports IP monetisation

Gabriella Geisinger
Derick Tsai
Gabriella Geisinger, +1
Is this still advertising?

Mar 24, 2026

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17 min read

Is this still advertising?

& Roblox to take a cut of brand integrations + Godzilla storms F1 with Haas

Gabriella Geisinger
Gabriella Geisinger
How Lucasfilm is evolving the Star Wars franchise

Mar 19, 2026

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2 min read

How Lucasfilm is evolving the Star Wars franchise

In Episode 10 of The Speakeasy, we delve into how to grow, and sustain, a mega-franchise like Star Wars.

Gabriella Geisinger
Gabriella Geisinger
Netflix Japan & Baseball: when exclusivity and a national pastime collide

Mar 17, 2026

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16 min read

Netflix Japan & Baseball: when exclusivity and a national pastime collide

& Why it matters to advertisers that 70% of UK adults now game + Premier League launches 'Last Fan Standing'

Gabriella Geisinger
Gabriella Geisinger
How Netflix is extending IP into live experiences

Mar 10, 2026

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14 min read

How Netflix is extending IP into live experiences

& Arsenal launches app to house original content & experiences + can solely AI-made content be copyrighted?

Joe Condon
Gabriella Geisinger
Joe Condon, +1
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The SEG3 Report

Where marketers go to stay plugged into the future of fandom.

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