What stood out from SEG3 LA, and what it means for you heading into 2026
...plus the main reasons branded experiences fall flat, and what native studios understand about retention and monetisation that you don't (yet!)
& 433 and FIFAe’s launch of Talent Lab & Paramount+ doubling down with an Arsenal partnership after acquiring Champions League rights in the UK
& NBA, ESPN & Disney gear up for the return of animated broadcasts + IMG release Digital Trends Report 2026
& Roblox launches self-serve IP licensing + RuneScape removes microtransactions after community vote
& Roblox game Grow a Garden gets film adaptation + G2 Esports launch webcomic series
What are the strategies, strengths and similarities?
& EA partners with Stability.ai to co-develop AI models, tools and workflows + Netflix share report on how and why Gen Z and Millennial audiences stream - and what it all means for advertisers
& FIFA partner with Football Manager ahead of 2026 World Cup + General Intuition raise $134m to train AI agents on video game clips
& Netflix launch co-op party games for TV with Tetris, LEGO and more + Google & NBCU to bring interactive experiences to LA28
& International Olympic Committee announces long-term licensing agreement with SEGA for Sonic the Hedgehog + NHL releases Puck Rush game on motion-based console Nex Playground
Plus, over half of UK population uncomfortable with the idea of brands using AI influencers & NBCUniversal's gaming & experiential strategy for launching Gabby's Dollhouse movie
