A deep dive into PTI's report on the commercial outlook for sports brands, the EFL's launch of an innovation lab & Roblox and WPP team up for immersive advertising
+ Avatar: The Last Airbender RPG game is coming, and Fanatics Live acquire collectibles platform Voggt.
+ Major League Baseball's Virtual Ballpark plays host to Bored Ape's & California mandates storefronts be clear on game purchases
+ an exclusive treat for subscribers, as well as Epic Games announcing the launch of Fab & Nintendo and Pokemon are taking Palworld to court.
& McDonalds bring Genshin Impact to the USA + Australian Open launch challenge for schools on Minecraft
Roblox & Shopify news, Infinite Reality partner with Google, and Bored Apes on wheels
& Polkadot partner with Inter Miami + NASCAR experiment with GenAI
& LEGO and Nike unite for creative play + GEEIQ release The State of Virtual Brand Experiences III
+ Sega reboot a retro game franchise for film
& Disney reveals Fortnite plans at D23 event + LUSH comes to Minecraft
+ Youtube release must read report on 'fandom'
& Valorant enters F1 + Monopoly Go passes $3 billion in revenue
