& Roblox officially launches 'License Manager' for IP owners + Burnley FC & X to produce original content series for the platform
& MrBeast's Feastables partners with Formula E & Google launches entertainment division
& Premier League team up in 5-year deal with Microsoft as part of digital transformation + Netflix's KPop Demon Hunters shows power of music in building franchises
& Sonic the Hedgehog partners with McLaren Racing + final learnings from SEG3 London
& Midjourney is sued by Disney & Comcast + Netflix brings Squid Game to Fortnite for season 3 launch
& How to build brand loyalty in virtual worlds + LEGO & The Alan Turing Institute's research into understanding the impacts of generative AI use on children
& PGF announce 7-figure franchise sale
& Sonic gets wings with Red Bull partnership & a YouTuber acquires rights to D2 of French Rugby League
& Channel 4 launches content on Spotify + Crunchyroll's report on the emotional and social drivers behind anime's global growth
& The Sidemen launch VC Fund + Red Bull launch digital collectibles for 24 races of 2025 season
+ what is the most valuable Sports IP on the planet & Ninjas in Pyjamas expand fan engagement platform with Socios
& MLS and Apple to stream live matches on EA Sports FC + NASCAR's use of a GenAI Reviewer to speed up development
