The SEG3 Report

The SEG3 Report
Archive
Page 1

The Storytelling Opportunities Sports Is Still Missing

& Amazon launches 'Prime Vision' & more than a third of UK sports rights holders anticipate third-party investment.

Sep 11, 2025

Coca-Cola's formula for marketing in music, entertainment & culture 🎙

In Episode 3 of The Speakeasy, we're joined by Stefan Rothenbuehler - Head of Music, Entertainment & Culture Partnerships at The Coca-Cola Company to talk culture marketing, creating digital and life experiences that engage Gen Z and more.

Sep 09, 2025

Landmark ruling for IP owners on AI training

& the latest announcements from Roblox Developer Conference + Supercell & SYBO launch crossover between Subway Surfers and Brawl Stars

Joe Condon

Sep 02, 2025

The key to growth (straight from Google)

& Coca-Cola partners Fanta with Universal Pictures & Blumhouse for Halloween promotion + Ligue 1 release mobile game "FC McDo" with McDonald's

Joe Condon

Aug 28, 2025

How the MLS is building fandom through innovation 🎙

In Episode 2 of The Speakeasy, we're joined by Chris Blivin, VP of Consumer Products at Major League Soccer to discuss where the league is taking its IP, their use of emerging tech and platforms to stay culturally relevant, how they plan to build fandom ahead of the 2026 World Cup, and much more!

Aug 26, 2025

Fashion, The NFL & Influencing Culture

& Bundesliga partner with Sky Sports, BBC Sport, Amazon Prime & creators for UK&I market + ATP Tour teams up with TikTok to create Gen Z focused tennis content

Joe Condon